Opportunity
The New Zealand Customs Service wanted the brand to be refreshed. This was driven by their new focus and commitment to economic development.
Solution
After I modernized their logo, created their visual identity, and developed their photo library, I applied the new elements to a suite of collateral and publications to give them a a crisp, business-savvy feel. As part of the brand refresh, I also redesigned two magazines, Contraband and Customised.
