Opportunity
With a new book being published, Atlas Obscura wanted to expand their existing site to cover thousands of food entries for cross promotion.
Problem
After discussing the revised strategy for Gastro Obscura, it became quickly apparent that the database detail pages would not be able to accommodate the new food-related entries because of the different types of content.
Solution
Before updating the original page, I did an audit of the existing content types, reviewed advertising performance, and looked across the industry to see if there were other types of information that should include be included. Then, I designed the new page to accommodate different types of entries including food, places, and objects. Additionally, I organized the content in a more meaningful way to users.
Result
With the new layout, all different content types could be used seamlessly. The highest-preforming ad units were used which improved our sponsorships. Contributors were also promoted by making them more prominent on the page.
