Opportunity
Citigroup was undergoing a major rebrand. With many groups under one parent company, there was an opportunity to refresh the look of the Private Bank while keeping it aligned with all of the sub-brands.
Solution
I created a suite of Citi Private Bank materials including brochures, primers, white papers, and factsheets. I designed these to fit under the branding umbrella and increase the Private Bank’s sophisticated, upmarket presence.
