Opportunity
Gusto could gain and retain more clients even though they were completing with new agencies that were moving into the government sector.
Problem
Gusto was well established for over a decade, but their branding was out of date. Both potential and existing clients were looking toward other agencies that has a fresh look.
Solution
I developed the concept behind Gusto’s visual identity, which is based on a circle to show endless creativity with a simple start. After creating the general look and feel, I led the creative team to develop a suite of illustrations. A few months later, I designed a double-sided poster for a giveaway, featuring sustainability tips. It was folded into a wrapper for a native plant and was given to clients to highlight Gusto’s green commitment.
Result
Gusto was able to keep and gain new clients after the rebrand. Plus, the unique giveaway grabbed a lot of attention and was memorable for many clients.
