New Zealand Customs Service

The New Zealand Customs Service’s brand was refreshed to flaunt their new focus and commitment to economic development. I modernized their logo, created their visual identity and developed their photo library. As part of the brand refresh, I also redesigned Contraband, which is their magazine for importers and exporters, and Customised, which is an internal magazine celebrating colleagues’ achievements. Now, all of their collateral and publications have a crisp, business-savvy feel.