I developed the concept behind Gusto’s visual identity, which is based on a circle to show endless creativity with a simple start. After creating the general look and feel, I led the creative team to develop illustrations that sharply contrast the brand’s minimal side. A few months later, I developed the concept and designed a double-sided poster for a giveaway. It features sixty sustainability tips and was folded into a wrapper for a native plant. It was given to clients to help support New Zealand’s flora and highlight Gusto’s green commitment.